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Employer Branding at SETOS Retail Ltd.
Musil, Michal ; Stříteský, Marek (advisor) ; Havránek, Lukáš (referee)
The master´s thesis summarizes complex view on employer branding, including formation of theoretical base, which is then applied in the form of actual employer branding project at SETOS Retail Ltd. The thesis aims to design particular stages in the process of creating employer`s brand creation, which optimize effectiveness of following processes in human resources, after that the process is being created and its benefits are evaluated at the company. The designed stages are based on the theoretical base, situational and employee analysis. The thesis consists of creation of the EVP (Employee Value Proposition), company values and mission that have been defined based on qualitative research with employees. The master´s thesis embodies creation of the Culture-Book Life Hacking, the company profile on the platform COCUMA and definition of the recruitment processes including onboarding of employees. Finally, mainly monitoring employee retention validates the thesis` contribution and benefits.
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Organizational culture of the Globus company
Navrátil, Jan ; Matysová, Kamila (advisor) ; Zadražilová, Dana (referee)
The bachelor´s thesis focuses on the Czech part of the retail company Globus, namely the issue of Czech-German cultural differences and the current perception of organizational values among employees. The introduction defines the goals of the thesis. The first chapter is devoted to introducing the company in concept limited to the key facts. The following part of the thesis presents the theoretical bases, defining issue of the international organization's culture, specifically, intercultural management, and explains the definition of culture that continues to have moved out analysis of Globus corporate values. After the theoretical part, is an analysis of the current organizational, culture perception of Globus, and the possible misunderstanding. Part of this chapter analyzes the company's organizational values as the outputs of two research projects. The conclusion of the thesis includes an analysis of the findings and suggestions for further progress in implementing the measures needed to improve the state of contemporary HR management and staff. Part of the conclusion is also a confrontation of findings with defined objectives.
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The Communication of Corporate Values in the Algotech Company
Koutníková, Martina ; Králová, Tereza (advisor) ; Housková, Alena (referee)
The thesis focuses on corporate values and their communication to employees in the Algotech company. The theoretical part of my thesis deals with the communication process and internal communication. Furthermore, the corporate values and its importance to the organizational culture are characterized there. In the practical part, the analyses of internal communication channels and of corporate values in the Algotech company are carried out. On the basis of the analyses, a way of communicating corporate values in the Algotech company effectively is proposed.
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Communication of corporate values
Hekšová, Tereza ; Králová, Tereza (advisor) ; Kašparová, Eva (referee)
The thesis focuses on corporate culture and corporate values and it's communication to employees and clients of the ČSOB company. In the theoretical part will be explained the concepts of corporate culture, it's characteristics and elements as well as the contribution for the company. There are also explained the concepts of corporate values and code of ethics. Another integral part is the field of communication. The practical part focuses on the corporate culture, values of CSOB and the analysis of it's communication. On the basis of this analysis is proposed the way of communication of the new corporate values.
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Study of the corporate culture on the concrete company example
Hubová, Mária ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The aim of my thesis is to provide a comprehensive analysis of company culture and assess the adequacy of the corporate culture of the DHL. To accomplish that I firstly present basic characteristics of corporate culture, its various definitions and basic elements from which it is formed in theoretical part of my thesis. Afterwards I'm describing the functions of corporate culture, the relationship between national and corporate culture and its typology. The practical part consists of detailed description and subsequent analysis of the corporate culture of the selected company.
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Firemní kultura ve společnosti T-mobile
Kosová, Zuzana ; Mertlíková, Františka (advisor) ; Mišovská, Soňa (referee)
Cílem mé bakalářské práce byl popis a zhodnocení firemní kultury ve společnosti T-Mobile. V teoretické části definuji firemní kulturu a popisuji prvky, které kulturu podniku ovlivňují a tvoří. Zmiňuji také vliv mezinárodního prostředí na firmu. V praktické části analyzuji podnikovou kulturu ve společnosti T-Mobile a hodnotím její prvky. Na závěr je vložen dotazník, který vyjadřuje názory zaměstnanců týkající se tohoto tématu.
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